Typography
Typography defines the visual style and use of type within the brand. It plays a key role in expressing the brand’s personality and ensuring consistency across all communication. The chosen typefaces, along with their weights, sizes, and hierarchy, create a recognizable voice that supports the brand’s messaging.
Consistent application of typography strengthens readability, visual coherence, and the overall identity of the brand. All typographic usage should follow the specified guidelines for hierarchy, spacing, and accessibility.
H1 — Söhne Breit Kräftig
100/100 – Tracking +1%
H2 — Söhne Breit Kräftig
80/80 – Tracking +2%
H3 — Söhne Breit Kräftig
60/60 – Tracking +2%
H1 — Söhne Breit Kräftig
40/40 – Tracking +2%
All headlines are set in the Söhne Breit Kräftig.
Headline text
Body XL — Söhne Leicht
72/80 – Tracking +1%
Body L — Söhne Leicht
54/60 – Tracking +1%
Body M — Söhne Leicht
36/40 – Tracking +1%
Body S — Söhne Leicht
24/30 – Tracking +1%
Body XS — Söhne Leicht
20/25 – Tracking +1%
All body texts are set in the Söhne Leicht.
Notes L — Söhne Buch
40/50 – Tracking +1%
Notes M — Söhne Buch
22/25 – Tracking +1%
All notes, comments and specific design assets are set in the Söhne Buch.
Body Text
Söhne
Breit
Kräftig
The text should be preferably set in the
“Bright” color on the “Dark” background.
Söhne
Breit
Kräftig
Optionally it can also be set in
“Cyber green” on the “Dark” background.
Texts on a cyber green background
should generally be set in “Dark (000000)”.
Söhne
Breit
Kräftig
Color guidelines
Söhne
Breit
Kräftig
“Olive green (9B9B00)” can be used to highlight specific text elements on special occasions.
Söhne
Breit
Kräftig
Do not use white text on
colored backgrounds.
Söhne
Breit
Kräftig
Avoid using “dark” text on a “bright” background when creating key visuals, cover pages, banners etc. Documents, presentations are still allowed.
Color guidelines
Typography
Typography defines the visual style and use of type within the brand. It plays a key role in expressing the brand’s personality and ensuring consistency across all communication. The chosen typefaces, along with their weights, sizes, and hierarchy, create a recognizable voice that supports the brand’s messaging.
Consistent application of typography strengthens readability, visual coherence, and the overall identity of the brand. All typographic usage should follow the specified guidelines for hierarchy, spacing, and accessibility.
H1 — Söhne Breit Kräftig
100/100 – Tracking +1%
H2 — Söhne Breit Kräftig
80/80 – Tracking +2%
H3 — Söhne Breit Kräftig
60/60 – Tracking +2%
H1 — Söhne Breit Kräftig
40/40 – Tracking +2%
All headlines are set in the Söhne Breit Kräftig.
Headline text
Body XL — Söhne Leicht
72/80 – Tracking +1%
Body L — Söhne Leicht
54/60 – Tracking +1%
Body M — Söhne Leicht
36/40 – Tracking +1%
Body S — Söhne Leicht
24/30 – Tracking +1%
Body XS — Söhne Leicht
20/25 – Tracking +1%
All body texts are set in the Söhne Leicht.
Notes L — Söhne Buch
40/50 – Tracking +1%
Notes M — Söhne Buch
22/25 – Tracking +1%
All notes, comments and specific design assets are set in the Söhne Buch.
Body Text
Söhne
Breit Kräftig
The text should be preferably set in the
“Bright” color on the “Dark” background.
Söhne
Breit Kräftig
Optionally it can also be set in
“Cyber green” on the “Dark” background.
Texts on a cyber green background
should generally be set in “Dark (000000)”.
Söhne
Breit Kräftig
Color guidelines
Söhne
Breit Kräftig
“Olive green (9B9B00)” can be used to highlight specific text elements on special occasions.
Söhne
Breit Kräftig
Do not use white text on
colored backgrounds.
Söhne
Breit Kräftig
Avoid using “dark” text on a “bright” background when creating key visuals, cover pages, banners etc. Documents, presentations are still allowed.
Color guidelines
Copy vestibulum id ligula porta felis euismod semper. Maecenas sed diam eget risus varius blandit sit amet non magna. Cras mattis consectetur purus sit amet fermentum. Donec id elit non mi porta gravida at eget metus. aecenas sed diam eget risus varius blandit sit amet non magna.
In order to avoid long lines you divide big text columns for a better readibility.
Copy vestibulum id ligula porta felis euismod semper. Maecenas sed diam eget risus varius blandit sit amet non magna. Cras mattis consectetur purus sit amet fermentum.
Donec id elit non mi porta gravida at eget metus. aecenas sed diam eget risus varius blandit sit amet non magna.
Margins between two text columns should align the layout grid.
Text columns
Typography
Typography defines the visual style and use of type within the brand. It plays a key role in expressing the brand’s personality and ensuring consistency across all communication. The chosen typefaces, along with their weights, sizes, and hierarchy, create a recognizable voice that supports the brand’s messaging.
Consistent application of typography strengthens readability, visual coherence, and the overall identity of the brand. All typographic usage should follow the specified guidelines for hierarchy, spacing, and accessibility.
H1 — Söhne Breit Kräftig
100/100 – Tracking +1%
H2 — Söhne Breit Kräftig
80/80 – Tracking +2%
H3 — Söhne Breit Kräftig
60/60 – Tracking +2%
H1 — Söhne Breit Kräftig
40/40 – Tracking +2%
All headlines are set in the Söhne Breit Kräftig.
Headline text
Body XL — Söhne Leicht
72/80 – Tracking +1%
Body L — Söhne Leicht
54/60 – Tracking +1%
Body M — Söhne Leicht
36/40 – Tracking +1%
Body S — Söhne Leicht
24/30 – Tracking +1%
Body XS — Söhne Leicht
20/25 – Tracking +1%
All body texts are set in the Söhne Leicht.
Notes L — Söhne Buch
40/50 – Tracking +1%
Notes M — Söhne Buch
22/25 – Tracking +1%
All notes, comments and specific design assets are set in the Söhne Buch.
Body Text
Söhne
Breit Kräftig
The text should be preferably set in the
“Bright” color on the “Dark” background.
Söhne
Breit Kräftig
Optionally it can also be set in
“Cyber green” on the “Dark” background.
Texts on a cyber green background
should generally be set in “Dark (000000)”.
Söhne
Breit Kräftig
Color guidelines
Söhne
Breit Kräftig
“Olive green (9B9B00)” can be used to highlight specific text elements on special occasions.
Söhne
Breit Kräftig
Do not use white text on
colored backgrounds.
Söhne
Breit Kräftig
Avoid using “dark” text on a “bright” background when creating key visuals, cover pages, banners etc. Documents, presentations are still allowed.
Color guidelines
Copy vestibulum id ligula porta felis euismod semper. Maecenas sed diam eget risus varius blandit sit amet non magna. Cras mattis consectetur purus sit amet fermentum. Donec id elit non mi porta gravida at eget metus. aecenas sed diam eget risus varius blandit sit amet non magna.
In order to avoid long lines you divide big text columns for a better readibility.
Copy vestibulum id ligula porta felis euismod semper. Maecenas sed diam eget risus varius blandit sit amet non magna. Cras mattis consectetur purus sit amet fermentum.
Donec id elit non mi porta gravida at eget metus. aecenas sed diam eget risus varius blandit sit amet non magna.
Margins between two text columns should align the layout grid.
Text columns