Brand assets
Brand assets are the core visual and verbal elements that make the brand instantly recognizable. They include components such as the logo, typography, colors, imagery, icons, patterns, and tone of voice. Together, these assets create a cohesive identity that communicates the brand’s personality, values, and promise.
The function of brand assets is to ensure consistency across all touchpoints, strengthen brand recognition, and provide a unified framework for creating communications. By using these elements correctly and consistently, the brand builds trust, clarity, and a distinctive presence in the market.
Headlines, CTAs, value propositions, testimonials, taglines can by styled as speech bubbles, search bars and text input fields. This way you can introduce the audience to the caffeine UI, while creating immersive user stories.
Speech bubbles
Caffeine speech bubbles can be used to style headlines
Speech bubbles
headlines
Caffeine speechbubbles can also be used to mask photos
Speech bubbles
photos
Images can be styled with rounded corners. The radius of the corners is equivalent to 10% of shortest border of the image. Make sure that either the bottom left or bottom right corner stays square.
600*600px image + 60px rounded corners + bottom left corner is square
400*520px image + 40px rounded corners + bottom left corner is square
440*360px image + 36px rounded corners + bottom right corner is square
Speech bubbles
rounded colors
If you want add rounded corners to multiple images on same page, set all corners set with a uniform, moderate radius.
different image sizes + 40px rounded corners
Speech bubbles
rounded colors
Meetup
Bali
Launch event
San Francisco
Meetup
Cairo
Caffeine speechbubbles can also be used to style tags
Speech bubbles
tags
Click link in bio
Create an online shop for my flower bouquet
delivery service.
apps through conversation
apps through conversation
swipe left
chat to create
chat to create
Caffeine aroundthe world
Caffeine speechbubbles can also be used to style tags
UI as style elements
The kinetic type serves as a central key visual of the brand, bringing movement and energy to our communication. It can be applied across social media, events, print materials, and merchandise.
Kinetic type
When you include the kinetic type make sure that it doesn’t overlap with important information and ensure legibility at all times.
Kinetic type
compositions
It can be helpful to set the areas of the kinetic type in clear proportions to ensure well-balanced compositions
Kinetic type
compositions
1/3
1/3
1/1
1/2
1/1
1/1
“Cyber green” Kinetic Type on a “Dark” background is allowed.
Kinetic Type on a “Bright” background is not allowed
“Dark” Kinetic Type on a “Cyber green” background is allowed.
“Bright” Kinetic Type is not allowed.
Kinetic type
colors
Brand assets
Brand assets are the core visual and verbal elements that make the brand instantly recognizable. They include components such as the logo, typography, colors, imagery, icons, patterns, and tone of voice. Together, these assets create a cohesive identity that communicates the brand’s personality, values, and promise.
The function of brand assets is to ensure consistency across all touchpoints, strengthen brand recognition, and provide a unified framework for creating communications. By using these elements correctly and consistently, the brand builds trust, clarity, and a distinctive presence in the market.
Headlines, CTAs, value propositions, testimonials, taglines can by styled as speech bubbles, search bars and text input fields. This way you can introduce the audience to the caffeine UI, while creating immersive user stories.
Speech bubbles
Caffeine speech bubbles can be used to style headlines
Speech bubbles
headlines
Caffeine speechbubbles can also be used to mask photos
Speech bubbles
photos
Images can be styled with rounded corners. The radius of the corners is equivalent to 10% of shortest border of the image. Make sure that either the bottom left or bottom right corner stays square.
600*600px image + 60px rounded corners + bottom left corner is square
400*520px image + 40px rounded corners + bottom left corner is square
440*360px image + 36px rounded corners + bottom right corner is square
Speech bubbles
rounded colors
If you want add rounded corners to multiple images on same page, set all corners set with a uniform, moderate radius.
different image sizes + 40px rounded corners
Speech bubbles
rounded colors
Meetup
Bali
Launch event
San Francisco
Meetup
Cairo
Caffeine speechbubbles can also be used to style tags
Speech bubbles
tags
Click link in bio
Create an online shop for my flower bouquet
delivery service.
apps through conversation
apps through conversation
swipe left
chat to create
chat to create
Caffeine aroundthe world
Caffeine speechbubbles can also be used to style tags
UI as style elements
The kinetic type serves as a central key visual of the brand, bringing movement and energy to our communication. It can be applied across social media, events, print materials, and merchandise.
Kinetic type
When you include the kinetic type make sure that it doesn’t overlap with important information and ensure legibility at all times.
Kinetic type
compositions
It can be helpful to set the areas of the kinetic type in clear proportions to ensure well-balanced compositions
Kinetic type
compositions
1/3
1/3
1/1
1/1
1/3
1/3
1/1
1/2
1/1
1/1
“Cyber green” Kinetic Type on a “Dark” background is allowed.
Kinetic Type on a “Bright” background is not allowed
“Dark” Kinetic Type on a “Cyber green” background is allowed.
“Bright” Kinetic Type is not allowed.
Kinetic type
colors
Brand assets
Brand assets are the core visual and verbal elements that make the brand instantly recognizable. They include components such as the logo, typography, colors, imagery, icons, patterns, and tone of voice. Together, these assets create a cohesive identity that communicates the brand’s personality, values, and promise.
The function of brand assets is to ensure consistency across all touchpoints, strengthen brand recognition, and provide a unified framework for creating communications. By using these elements correctly and consistently, the brand builds trust, clarity, and a distinctive presence in the market.
Headlines, CTAs, value propositions, testimonials, taglines can by styled as speech bubbles, search bars and text input fields. This way you can introduce the audience to the caffeine UI, while creating immersive user stories.
Speech bubbles
Caffeine speech bubbles can be used to style headlines
Speech bubbles
headlines
Caffeine speechbubbles can also be used to mask photos
Speech bubbles
photos
Images can be styled with rounded corners. The radius of the corners is equivalent to 10% of shortest border of the image. Make sure that either the bottom left or bottom right corner stays square.
600*600px image + 60px rounded corners + bottom left corner is square
400*520px image + 40px rounded corners + bottom left corner is square
440*360px image + 36px rounded corners + bottom right corner is square
Speech bubbles
rounded colors
If you want add rounded corners to multiple images on same page, set all corners set with a uniform, moderate radius.
different image sizes + 40px rounded corners
Speech bubbles
rounded colors
Meetup
Bali
Launch event
San Francisco
Meetup
Cairo
Caffeine speechbubbles can also be used to style tags
Speech bubbles
tags
Click link in bio
Create an online shop for my flower bouquet
delivery service.
apps through conversation
apps through conversation
swipe left
chat to create
chat to create
Caffeine aroundthe world
Caffeine speechbubbles can also be used to style tags
UI as style elements
The kinetic type serves as a central key visual of the brand, bringing movement and energy to our communication. It can be applied across social media, events, print materials, and merchandise.
Kinetic type
When you include the kinetic type make sure that it doesn’t overlap with important information and ensure legibility at all times.
Kinetic type
compositions
It can be helpful to set the areas of the kinetic type in clear proportions to ensure well-balanced compositions
Kinetic type
compositions
1/3
1/3
1/1
1/1
1/3
1/3
1/1
1/2
1/1
1/1
“Cyber green” Kinetic Type on a “Dark” background is allowed.
Kinetic Type on a “Bright” background is not allowed
“Dark” Kinetic Type on a “Cyber green” background is allowed.
“Bright” Kinetic Type is not allowed.
Kinetic type
colors