Logo

The logo is the primary visual identifier of the brand. It represents the brand’s identity in its most concise and recognizable form. As a core element of the visual system, the logo ensures consistency across all communication and serves as the anchor for the brand’s overall design language.

 

The logo should always be used with care, following the specified guidelines for size, spacing, color, and placement to maintain clarity, recognition, and brand integrity.

1

1

3

3

1

1.5

1.5

1

The height of the clear space is equivalent to a third of the distance from the baseline to the cap height of the logo. the width of the clear space is equivalent to half of the distance from the baseline to the cap height.

caffeine

Primary logos

1.5

1.5

1

3

1

caffeine.ai

Primary logos

presented by

3

1

1

1.5

1.5

1

1

3

Primary logos

Presented by caffeine

presented by

1

3

3

1

1

1.5

1.5

1

Primary logos

Presented by caffeine

experience pods

2

1

3

3

1

1

1.5

1

1

Secondary titles can be added as right alinged + shifted to the caffeine logo. Please make sure that the secondary title is shifted by a third of it’s width to the right.

Brand-derived logo

2

1

welcome

2

1

prompt bar

2

1

hackathon

2

1

experience pods

In these 5 examples you can see how the shift to the right varies, depending on width of the secondary title.

1

2

chat bar

1

3

1

1

1.5

1

3

Brand-derived logo

apps through conversation

Logo with slogan - example A

Logo with slogan - example B

hello, self-writing internet

Logo with claim

Bali Meetup

August 23, 2025

1

3

3

1

1

1.5

1.5

1

Announcements can be placed center-alinged using the third row below the logo as the baseline of the first line.

Logo with announcement

hello, self-writing internet

3

3

1

1

1.5

1.5

1

1

Slogans can be placed center-alinged using the third row below the logo as its baseline.

Logo with claim

4

4

4

win the

 

raffle

The height of the clear space can be used the line height for texts containing the logo.

Logo within an announcement

main version

negative version

negative version on green

Color guidelines

caffeine logo

monochrome version

main version

negative monochrome version

negative monochrome version on cyber green

caffeine.ai logo

Color guidelines

main version

prompt bar

negative version

prompt bar

negative version on green

prompt bar

Color guidelines

caffeine logo

presented by

monochrome version

presented by

main version

presented by

negative monochrome version

presented by

negative version on green

caffeine.ai logo

Color guidelines

The caffeine.ai logo can be placed center alinged or preferably in the bottom left corner.

Lock-up guidelines

caffeine.ai

The caffeine logo can be placed center alinged or preferably in the upper left corner.

Lock-up guidelines

caffeine

Avoid writing caffeine in other weights if it’s not in texts.

caffeine

Do not use the logo as an outlined form.

Don’t rotate to logo.

Do not capitalize the wordmark.

Do not use colours with the wordmark.

Things to avoid

Respect the clear zone.

Use monochrome colors with adequate contrast.

Suggested uses

Usage rules

→ Typography

Logos

Brand assets

01

Logo

02

Typography

03

Colors

04

Brand assets

05

Art direction

Logo

The logo is the primary visual identifier of the brand. It represents the brand’s identity in its most concise and recognizable form. As a core element of the visual system, the logo ensures consistency across all communication and serves as the anchor for the brand’s overall design language.

 

The logo should always be used with care, following the specified guidelines for size, spacing, color, and placement to maintain clarity, recognition, and brand integrity.

1

1

3

3

1

1.5

1.5

1

The height of the clear space is equivalent to a third of the distance from the baseline to the cap height of the logo. the width of the clear space is equivalent to half of the distance from the baseline to the cap height.

caffeine

Primary logos

1.5

1.5

1

3

1

caffeine.ai

Primary logos

presented by

3

1

1

1.5

1.5

1

1

3

Primary logos

Presented by caffeine

presented by

1

3

3

1

1

1.5

1.5

1

Primary logos

Presented by caffeine

experience pods

2

1

3

3

1

1

1.5

1

1

Secondary titles can be added as right alinged + shifted to the caffeine logo. Please make sure that the secondary title is shifted by a third of it’s width to the right.

Brand-derived logo

In these 5 examples you can see how the shift to the right varies, depending on width of the secondary title.

1

2

chat bar

1

3

1

1

1.5

1

3

2

1

welcome

2

1

prompt bar

2

1

hackathon

2

1

experience pods

Brand-derived logo

Bali Meetup

August 23, 2025

1

3

3

1

1

1.5

1.5

1

Announcements can be placed center-alinged using the third row below the logo as the baseline of the first line.

Logo with announcement

logo with slogan

apps through conversation

hello, self-writing internet

Logo with slogan - example A

Logo with slogan - example B

Logo with claim

hello, self-writing internet

3

3

1

1

1.5

1.5

1

1

Slogans can be placed center-alinged using the third row below the logo as its baseline.

Logo with claim

4

4

4

win the

 

raffle

The height of the clear space can be used the line height for texts containing the logo.

Logo within an announcement

main version

negative version

negative version on green

Color guidelines

caffeine logo

main version

monochrome version

negative monochrome version

negative monochrome version on cyber green

caffeine.ai logo

Color guidelines

main version

prompt bar

negative version

prompt bar

negative version on green

prompt bar

Color guidelines

caffeine logo

presented by

main version

presented by

monochrome version

presented by

negative monochrome version

presented by

negative version on green

caffeine.ai logo

Color guidelines

The caffeine logo can be placed center alinged or preferably in the upper left corner.

Lock-up guidelines

caffeine

The caffeine.ai logo can be placed center alinged or preferably in the bottom left corner.

Lock-up guidelines

caffeine.ai

Things to avoid

caffeine

Respect the clear zone.

Don’t rotate to logo.

Do not use colours with the wordmark.

Do not use the logo as an outlined form.

Avoid writing caffeine in other weights if it’s not in texts.

Do not capitalize the wordmark.

Suggested uses

Use monochrome colors with adequate contrast.

Usage rules

→ Typography

01

Logos

02

Typography

03

Colors

04

Brand assets

05

Art direction

A

Logos

B

Brand assets

Logo

The logo is the primary visual identifier of the brand. It represents the brand’s identity in its most concise and recognizable form. As a core element of the visual system, the logo ensures consistency across all communication and serves as the anchor for the brand’s overall design language.

 

The logo should always be used with care, following the specified guidelines for size, spacing, color, and placement to maintain clarity, recognition, and brand integrity.

1

1

3

3

1

1.5

1.5

1

The height of the clear space is equivalent to a third of the distance from the baseline to the cap height of the logo. the width of the clear space is equivalent to half of the distance from the baseline to the cap height.

caffeine

Primary logos

1.5

1.5

1

3

1

caffeine.ai

Primary logos

presented by

3

1

1

1.5

1.5

1

1

3

Primary logos

Presented by caffeine

presented by

1

3

3

1

1

1.5

1.5

1

Presented by caffeine

Primary logos

experience pods

2

1

3

3

1

1

1.5

1

1

Secondary titles can be added as right alinged + shifted to the caffeine logo. Please make sure that the secondary title is shifted by a third of it’s width to the right.

Brand-derived logo

1

2

chat bar

1

3

1

1

1.5

1

3

2

1

welcome

2

1

prompt bar

2

1

hackathon

In these 5 examples you can see how the shift to the right varies, depending on width of the secondary title.

2

1

experience pods

Brand-derived logo

hello, self-writing internet

3

3

1

1

1.5

1.5

1

1

Slogans can be placed center-alinged using the third row below the logo as its baseline.

Logo with claim

logo with slogan

apps through conversation

hello, self-writing internet

Logo with slogan - example A

Logo with slogan - example B

Logo with claim

Bali Meetup

August 23, 2025

1

3

3

1

1

1.5

1.5

1

Announcements can be placed center-alinged using the third row below the logo as the baseline of the first line.

Logo with announcement

4

4

4

win the

 

raffle

The height of the clear space can be used the line height for texts containing the logo.

Logo within an announcement

main version

negative version

negative version on green

Color guidelines

caffeine logo

main version

monochrome version

negative monochrome version

negative monochrome version on cyber green

caffeine.ai logo

Color guidelines

main version

prompt bar

negative version

prompt bar

negative version on green

prompt bar

Color guidelines

caffeine logo

presented by

main version

presented by

monochrome version

presented by

negative monochrome version

presented by

negative version on green

caffeine.ai logo

Color guidelines

The caffeine.ai logo can be placed center alinged or preferably in the bottom left corner.

Lock-up guidelines

caffeine.ai

The caffeine logo can be placed center alinged or preferably in the upper left corner.

Lock-up guidelines

caffeine

Things to avoid

caffeine

Respect the clear zone.

Don’t rotate to logo.

Do not use colours with the wordmark.

Do not use the logo as an outlined form.

Avoid writing caffeine in other weights if it’s not in texts.

Do not capitalize the wordmark.

Suggested uses

Use monochrome colors with adequate contrast.

Usage rules

→ Typography